Who effing cares about learning objectives?

That was the headline on a post I came across a few weeks back. it’s a good hook. I mean, I bit.

It’s true that learning objectives don’t usually resonate with employees or executives. And to be fair, they’re not 𝘮𝘦𝘢𝘯𝘵 to. Not directly, anyway.

Because learning objectives aren’t the career roadmap. They’re not the business strategy.

They’re a 𝘥𝘦𝘴𝘪𝘨𝘯 𝘵𝘰𝘰𝘭.

They’re how we, as learning designers and developers, clarify intent and stay accountable to the business outcomes we’re building toward.

But if we’ve done our job right, those objectives 𝘴𝘩𝘰𝘶𝘭𝘥 connect back to the things employees and business leaders 𝘥𝘰 care about: getting better at their work today, and growing into new opportunities tomorrow.

So no, the C-suite doesn’t need to 𝘴𝘦𝘦 your learning objectives. But they should 𝘧𝘦𝘦𝘭 the impact of what those objectives were designed to accomplish.

That’s the bridge we build, as learning architects.